So as we progress to our launch of True Cycling, we want to share why it’s important that we keep our social values.
True Cycling has been born out of Otley Sportive and Otley Sportive Cycling Organisation. We have always been passionate about ensuring any surplus is reinvested back into our community and specifically cycling in the community. That’s why we have supported or ran projects such as the Do You Ride Strategy, the launch of Otley Loves Cyclists and why we have donated over the years thousands of pounds to Otley Bridge Scouts, Sustrans, Rotherham Hospice and Scarborough Cycling Festival.
Why we do this is because we are responsible. We care about ensuring we support the communities in which we provide events by supporting them through promoting local businesses, showcasing local clubs and championing local routes that all support the local economy. We care about riders ensuring that those who cannot afford to ride, get an opportunity, and those that don’t have a club but want social rides we ensure that they have that opportunity.
We also take pride in the price of our events. Cycling is a sport for the masses, its not one for the elite few. We aim to keep it that way. We want to see the faces of people who have overcome personal challenges, beaten their personal bests, or who have ridden with friends.
So we believe that although we make money, we make our events successful we are using it as a vehicle to help people, help new and established cyclists and helping supporting local businesses and start-ups in cycling.
True Cycling launches on the 31st January. We launch to become a sustainable events company, continuing into the next chapter from Otley Sportive.