Introducing Paria Cycle Clothing.
You will have seen that we are keen ambassadors of new brands coming onto the scene that need a bit of publicity and push into an audience. This isnt just that on this post. This is more. This is a developing partnership of True Cycling and Paria Cycle Clothing.
As much as our kit has been supplied by the amazing company, brand and graphic design of Milltag, we do not see any harm in looking at whats right on our doorstep.
Paria have taken up a mantle between the classic designs of Morvelo and the recent designs of Rapha and kinda blended them adding in a bit of urban influence and a dark side of cycling and kinda thats what Paria has born.
Paria really fits with what we want to achieve - local business, supporter of cycling community, ran by amazing people with the same ethos.
So if you fancy checking these guys out (and you have to admire the modelling from the owners) visit www.paria.cc